The company moved roughly 2,000 Bitcoin, worth about $174 million, across multiple crypto wallets in a series of transactions that followed reports of expanded digital asset holdings. On-chain data suggests the activity reflects internal treasury management rather than selling pressure.
According to blockchain tracker Lookonchain, Trump Media now holds a total of 11,542 Bitcoin after acquiring an additional 451 BTC. The recent transfers routed the assets through several addresses, with approximately $12 million ending up in Coinbase Prime Custody. The remaining Bitcoin stayed in wallets linked to the same entity.
Data from Arkham indicates the movements represent a reserve reorganization instead of a full transfer to an exchange. Coinbase Prime Custody is designed for institutional storage, and such transfers typically point to cold wallet restructuring, custody consolidation, or updated treasury controls.
The timing underscores a more hands-on approach to managing Bitcoin exposure. Corporate holders often shift assets after fresh purchases, policy adjustments, or changes in custody arrangements, making wallet movement a common operational step rather than a market signal.
Bitcoin’s price showed little reaction to the transfers, trading between $86,000 and $87,000 in the following 24 hours. The asset has struggled to reclaim levels above $90,000 as broader crypto sentiment cooled toward year-end.
The on-chain activity also comes as Trump Media’s stock has surged. Shares climbed more than 30% over five trading sessions, reaching around $14, according to Google Finance.
Importantly, custody transfers alone do not indicate an intent to sell. Assets placed with institutional custodians can remain idle for long periods, aligning with standard treasury management practices used by large corporate holders.
As traders continue to watch Bitcoin flows for directional cues, Trump Media’s growing footprint in digital assets is drawing attention to its broader strategy, signaling ambitions that extend beyond its core social media business.
