Crypto is moving from niche to everyday, and Klarna wants to lead the way.
The Swedish fintech giant has partnered with wallet provider Privy to integrate crypto wallet features directly into its financial products. This collaboration allows users to store, send, and eventually invest in digital assets without needing standalone apps or specialized platforms.
The move builds on Klarna’s recent launch of KlarnaUSD, a dollar-backed stablecoin created using Stripe’s Bridge platform. Privy brings its proven wallet infrastructure to the table, managing more than 100 million accounts, including services for OpenSea, ensuring the backend is ready for scale.
CEO Sebastian Siemiatkowski emphasized the advantage of Klarna’s existing audience. Millions already rely on Klarna for spending and shopping management, providing a natural gateway to introduce crypto to mainstream users rather than early adopters alone.
The possibilities are broad.
Users could eventually hold stablecoins and other digital assets, send money internationally, and even invest directly within Klarna’s ecosystem. The companies will co-design and test features that make digital currencies accessible through familiar interfaces, blending crypto with everyday finance.
Privy was chosen for its track record with large-scale wallet deployments. Backed by Stripe, the provider will manage the technical operations, letting Klarna focus on user experience and regulatory compliance across multiple markets.
Compliance is key.
All products will require regulatory approval before reaching consumers, with testing phases ensuring that features meet local rules in each jurisdiction. Klarna emphasized that user safety and legal compliance will guide every rollout.
This partnership marks a shift in Klarna’s stance on crypto.
Once skeptical, the company now sees digital currencies and wallets as tools to reduce friction in global payments. The move reflects a growing confidence among mainstream finance players that crypto infrastructure can cut costs and improve cross-border transactions.
The bigger picture is clear.
As traditional finance experiments with blockchain integration, Klarna’s scale and trusted user base position it to accelerate adoption if wallet features gain traction. This is crypto designed not for enthusiasts but for the millions who manage everyday money through Klarna.
For consumers, this could be the moment crypto becomes as easy to use as tapping a card or sending a payment in the app they already trust.
