Binance is taking crypto adoption to the next level. The exchange has unveiled a white-label infrastructure solution that allows traditional financial institutions and brokerage firms to offer crypto trading and custody services under their own brand.
Called Crypto-as-a-Service (CaaS), the platform leverages Binance’s backend for spot and futures trading, liquidity, custody, compliance, and settlement, while letting institutions retain full control of their front-end user experience and client relationships.
In short: banks and brokerages can launch crypto services faster, cheaper, and with less risk than building everything in-house.
The rollout began in September, with full support expected by end of 2026. Demand is clear: clients are increasingly asking for crypto trading and custody options, and financial institutions want to stay competitive without reinventing the wheel.
Here’s the kicker: CaaS lets institutions match orders internally for best-price execution—a feature exclusive to Binance. On top of that, clients can tap into Binance’s global orderbook, unlocking better spreads, more trading pairs, and improved execution for institutional users.
The platform also includes a Client Management dashboard, enabling wealth managers to segment clients, apply tailored fee markups, and create personalized crypto trading experiences. This means banks can offer a tiered, targeted engagement model, just like they do with traditional investment products.
According to Catherine Chen, head of VIP and institutional at Binance, demand for digital assets is accelerating, and traditional institutions cannot afford to stay on the sidelines. Building crypto capabilities from scratch is expensive, complex, and risky, but CaaS solves that problem.
Early access begins Sept. 30 for select institutions via private demos, with general availability expected in Q4. The platform includes KYC, transaction monitoring, secure sub-accounts, and wallet segregation—making regulatory compliance across jurisdictions easier than ever.
The dashboard gives decision-makers real-time insights into trading volumes, client onboarding, asset flows, and risk metrics, while APIs allow deeper technical integrations when needed.
The takeaway?
Binance isn’t just offering crypto tools—it’s giving traditional institutions a turnkey solution to compete in the digital asset era, positioning itself as a bridge between Wall Street and the world of crypto.
