Hong Kong-based DDC Enterprise just took a bold step into the corporate crypto arena. The NYSE-listed digital food platform announced it raised $124 million in equity funding, earmarked entirely for Bitcoin purchases. Shares jumped 3.5%, trading just under $9 following the announcement, a clear market signal of investor confidence.
The funding round was led by PAG Pegasus Fund and Mulana Investment Management, with participation from OKG Financial Services Limited. This capital injection powers DDC’s ambitious goal: a 10,000 Bitcoin treasury, valued at roughly $1.2 billion at today’s prices, by year-end.
Why This Matters
DDC, also known as DayDayCook, is best known for its digital platform sharing Asian recipes and cooking tutorials. But the company pivoted aggressively into crypto this year after its stock fell below $2. Since then, the Bitcoin-focused strategy has fueled a 105% rebound in share price, proving that bold treasury moves can drive investor excitement.
CEO Norma Chu framed the round as more than just funding; it’s a strategic endorsement. “Investment from PAG Pegasus, OKG, and Mulana signals global financial confidence in DDC’s vision and positions us as a leader in institutional Bitcoin adoption,” she said.
DDC’s Bitcoin Strategy
DDC has already accumulated 1,058 BTC, roughly $130 million at current prices. The company is now joining a growing league of public firms leveraging crypto treasury strategies. Strategy (formerly MicroStrategy) set the template in 2020, and its stock has surged 1,900% since embracing Bitcoin, highlighting the potential upside of a corporate crypto pivot.
Today, more Nasdaq-listed companies are diversifying into digital assets like Ethereum, XRP, and Solana to enhance shareholder returns. DDC’s move illustrates how even non-financial firms can leverage crypto as a core treasury strategy.
Regulatory Watch
Investors should note, though, that corporate crypto treasuries are under increasing scrutiny. The SEC recently paused trading of QMMM Holdings after its stock soared over 2,000% following a crypto pivot, citing potential market manipulation.
While promising, DDC’s strategy carries both massive upside and regulatory considerations, an important balance for any company entering this space.
Bottom Line
DDC Enterprise isn’t just cooking up Asian cuisine anymore, it’s cooking up one of the largest corporate Bitcoin treasuries in the world. With $124 million in fresh funding and a bold plan to hit 10,000 BTC by year-end, the company is showing how non-financial firms can seize the crypto wave while creating shareholder value in entirely new ways.
