Most crypto acquisitions are about numbers. Market share. Balance sheets. Synergies.
This one is different.
Tether has submitted a binding, all-cash proposal to acquire Juventus Football Club, marking one of the most unexpected crossovers between crypto and global sports.
The offer was made to Exor, which controls 65.4% of Juventus. If accepted and approved by regulators, Tether plans to follow up with a public tender offer for the remaining shares at the same price, fully funded with its own capital.
No leverage. No outside financing.
Tether is framing this as a long-term investment, not a financial flip.
According to the proposal, the company views Juventus as more than a football club. It describes the team as a symbol of discipline, ambition, and resilience — values it says align closely with how Tether has been built over time.
That sentiment came through clearly in comments from Paolo Ardoino, Tether’s CEO.
He said Juventus has been part of his life since childhood and credited the club with teaching lessons around commitment and responsibility. Ardoino also drew parallels between Juventus’ long history and Tether’s focus on patience, independence, and long-term stability.
From a financial standpoint, Tether says it’s in a strong position to support the club.
If the transaction closes, the company is prepared to invest €1 billion into Juventus to support development, sporting performance, and sustainable growth in a rapidly changing global sports and media landscape.
The deal, however, is still subject to several conditions.
Exor must accept the proposal. Definitive legal agreements need to be signed. Regulatory approvals must be secured. Only then would Tether move forward with the public offer for the remaining shares.
Tether says it is approaching the potential acquisition with humility and a sense of responsibility toward the club’s legacy and its global fan base. In its view, Juventus’ story is still unfolding, and the next phase should focus on continuity and ambition rather than disruption.
For context, Tether is the company behind USDT, the world’s largest and most liquid stablecoin. Over the years, it has expanded beyond crypto markets into infrastructure tied to finance, communication, artificial intelligence, and energy.
The company operates with a long-term investment mindset, backed by a strong balance sheet and a focus on building resilient, globally relevant institutions.
More details are expected as the process moves through regulatory and legal review. If completed, the deal would mark one of the most significant moments yet where crypto capital steps directly into the heart of global sports.
